SuperValu Real Rewards
A loyalty platform that puts Ireland's biggest grocery rewards scheme in shoppers' pockets with a single app that works every time, at every till.
FIG.03 — SuperValu Real Rewards · in-appSuperValu run Ireland's largest grocery loyalty scheme across 223 stores. The problem wasn't the programme — it was how customers accessed it. Sign-up was slow, in-store connectivity was unreliable and there was no single place for shoppers to manage their rewards. The back office needed visibility. The customer needed simplicity. We built a platform that gave both — and scaled it from 3,000 users to over one million.
Works every time,
at every till
The Real Rewards app turns a fragmented loyalty experience into something shoppers actually open every week — and it never drops the ball because the signal does.
Loyalty in your pocket
Digital card — with support for Apple Wallet and Google Wallet — personalised offers via PromoPay and partner programme all in one place. No physical card needed, no friction at the till.
Works without signal
In-store connectivity is never guaranteed. The app was built to work fully offline, so a shopper in a basement carpark or a patchy rural store has the same experience as anyone else.
Onboarding that doesn't lose people
Low-friction digital sign-up was a core design priority. Every unnecessary step removed meant more completed registrations — and more active users in the programme.
Developed in partnership with Laposa and PromoPay
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